Bloomies Big Brown Bag

A few weeks ago my husband and I were "getting our shop on" and we ventured into Bloomingdale's here in San Francisco. After dancing a bit in the aisles to some pretty GREAT DJs (a great idea for getting people...

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[Source: VerticalResponse Email Marketing Blog]

Scrubbing Your Lists Using VR

We've had a bunch of questions in the VR Lounge about people wanting to scrub, merge or segment their lists. (Plug: if you haven't been there, log into your account and click on 'Community', tons of people talking about email...

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[Source: VerticalResponse Email Marketing Blog]

Questionable Expert Advice in a DM News Article

I was reading DM News, and was perplexed at an article that was published 2 weeks ago. This particular expert had chosen a particular Nordstrom email to feature and then talked about how wonderful it was. She liked that it...

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[Source: VerticalResponse Email Marketing Blog]

Tips on Getting Traffic To Your Tradeshow Stand

It's always tough to get traffic to your tradeshow stand or booth no matter what size show you have. Your mission should you choose to accept it: talk to as many people as possible. How do you compete with those...

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[Source: VerticalResponse Email Marketing Blog]

Holiday Service Levels & Email Marketing (Part 2)

In our two-part series that Erin our Director of Marketing wrote, she focuses on how to handle unhappy customers as well as calculating how much business you can handle. It's a good read. NO ONE IS 100% PERFECT, SO ACKNOWLEDGE...

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[Source: VerticalResponse Email Marketing Blog]

VerticalResponse is Podcasting!

Check off yet another item in the social networking sphere for VerticalResponse. Any way we can get you information that may help your business grow, we're going to go above and beyond to do. Let's quickly count the ways... The...

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[Source: VerticalResponse Email Marketing Blog]

Splog - What It Is and Why It's Bad.

Spam, it ain't just for email anymore. Can you believe that companies pay to have people posting canned comments and creating fake blogs to get their name out there? I guess I can, we've pretty much seen it all, haven't...

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[Source: VerticalResponse Email Marketing Blog]

Great Customer Service Story - Are You Ready To Go Above and Beyond This Holiday Season?

One of our engineers Erik sent me this great customer service story he found online. Thanks for posting your story! This illustrates how going above and beyond translates into people saying great things about you.

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[Source: VerticalResponse Email Marketing Blog]

Holiday Service Levels & Email Marketing (Part 1)

I'm on the road this week so I've given Erin, our Director of Marketing the task of filling my shoes! I think she's done a great job talking about things to think about during the holiday season. Erin, take it...

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[Source: VerticalResponse Email Marketing Blog]

Your Help Needed Please

My cousin is a young filmaker in LA....which means he is hungry. He has a music video that he has a good chance of winning a contenst with. Can you please hit the link below and vote for him? His...

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[Source: Chris Baggott's Email Marketing Best Practices]

Email Marketing By The Numbers Released!

Well we did it! Finally, the book that many of you contributed to is available. I hope you are as proud of Email Marketing By The Numbers as I am. Something like this has never been tried before. When the...

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[Source: Chris Baggott's Email Marketing Best Practices]

Best practice in emailing a blogger

So here is another good example of how to solicit a blogger: A personal note on top of an apparently mass email. I know Scott, I respect him and think the Cha Cha project is pretty cool so I support...

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[Source: Chris Baggott's Email Marketing Best Practices]

ExactTarget Hunts for CMO

Lost in the shuffle of my new startup Compendium Software, was the fact that ExactTarget needs a CMO. You won't find a listing online so the best way to recommend someone is to email Scott Dorsey directly. Ken Magill wrote...

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[Source: Chris Baggott's Email Marketing Best Practices]

Other Email Blogs I Read

I wanted to introduce you to another great email blog...RetailEmail.Blogspot. And NO, I'm not just plugging them because the liked my book... What's cool about this focus is it's specifically looking only at Retail Email and pointing out what they...

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[Source: Chris Baggott's Email Marketing Best Practices]

Is This SPAM?

Honest question: Is this SPAM? So I've got a blog. This is clearly a promotional item designed to get me to read this guys post and hopefully comment on it. Well ok..... Do I have a prior relationship? No Is...

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[Source: Chris Baggott's Email Marketing Best Practices]

The right way to email a blogger

Now, this seems like the right way to email a blogger. Simple, personal. It's from the blogger himself not some agency (like you are so important) and there is a benefit to me. So in this case, I'm happy to...

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[Source: Chris Baggott's Email Marketing Best Practices]

What's happening with this Blog??

Contrary to what you might be thinking, this blog is not dead :-) As I've mentioned, I started a new company, Compendium Software. We are open for business and happy and excited to demo our new Corporate Blogging Software to...

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[Source: Chris Baggott's Email Marketing Best Practices]

Good day for Relationship Marketing

Why is it a good day? Because I opened my email this morning to two great articles: One from Email Insider from MediaPost and one from Forrester (subscription required) The following are direct quotes: Personality Goes A Long Way Posted...

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[Source: Chris Baggott's Email Marketing Best Practices]