Day 2 - MarketingSherpa Email Summit - Copywriting

From Richard at the Email Summit: Day 2 here in Miami and Ive already entered every single possible prize drawing at all the booths. Im hoping to win big! Ive also discovered that the younger MarketingSherpa employees sometimes call each...

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[Source: VerticalResponse Email Marketing Blog]

Day 2 - MarketingSherpa Email Summit - Offers

Richard on his last day at the Email Summit: Im just really beginning to notice how crowded it is here at the MarketingSherpa Email Summit here in Miami. There are hundreds and hundreds of people. I can only assume that...

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[Source: VerticalResponse Email Marketing Blog]

Live Blogging: MarketingSherpa Email Summit - List Building

I've asked Richard, our Manager of Training, to send up some good information from the MarketingSherpa Email Summit so you'll see a bunch of great stuff today and tomorrow. Richard: Hello from the Marketing Sherpa Email Summit in Miami, where...

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[Source: VerticalResponse Email Marketing Blog]

Live Blogging: MarketingSherpa Email Summit - More on List Building

Richard from the MarketingSherpa Email Summit: In my first post from the Email Summit, I mentioned that Marketing Experiments had said achieving success in getting someone to take action with your marketing (be it at the point of sign-up, clicking...

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[Source: VerticalResponse Email Marketing Blog]

What is an "Anchor Tag" and How Your Email Campaign Can Benefit!

We get this question quite a bit here at VerticalResponse when people are setting up their email marketing campaigns: "What is an anchor tag and how can I use them?" But what worried me is that people might not even...

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[Source: VerticalResponse Email Marketing Blog]

Janine's Quote in eMarketing and Commerce Magazine

This is a great magazine and website to check out run by Melissa Campanelli, ex-DM News. She's been writing some great emarketing and ecommerce articles for years. She asked us to give her an edgy quote about something pertaining to...

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[Source: VerticalResponse Email Marketing Blog]

Remarkable Service - Worth Talking About

We talk about the "extra" things you can do to get people talking about your business or your service. We even put it on our marketing checklist of 2008. Here's a great idea you can take away if you're in...

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[Source: VerticalResponse Email Marketing Blog]

Austin & Denver Email Marketing Workshops - The Basics

Looking to acquire more customers and boost the loyalty of your existing ones? If you're feeling overwhelmed by marketing buzzwords and web 2.0 talk, then we've got a FREE event for you. Join us for a morning workshop (and FREE...

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[Source: VerticalResponse Email Marketing Blog]

Increase Response Rates with 4 Easy Best Practices

Our Marketing Director Erin was giving a presentation last week and thought her slide about Back to the Basics would serve a nice purpose for our readers. I did too. We get this question here all the time, how can...

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[Source: VerticalResponse Email Marketing Blog]

Local Ad Spending Will Grow Faster in 2008

An interesting eMarketer report recently came out that showed local ad spending to grow more significantly than national advertising from 2007 to 2008. Although the national spend far outweighs local spending, the report shows that year to year businesses will...

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[Source: VerticalResponse Email Marketing Blog]

Facebook - How Do I Love Thee?

It had been way too long that I updated the VerticalResponse - Email Marketing for Small Business Facebook Group. So I decided to go hog-wild on a Saturday with some new information to post. We have roughly 250 members in...

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[Source: VerticalResponse Email Marketing Blog]