March '08 Inc.com Article - Don't Hire Before You Need To

I've got a few friends I don't necessarily agree with when it comes to a hiring strategy. This month for Inc.com's Women in Business I've written about my thoughts on the timing of hiring great employees in the life of...

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[Source: VerticalResponse Email Marketing Blog]

The "Oops" Mailing - To Re-mail or Not to Re-mail

One of our customers made a mistake this week. Hey we all do it. We're trying to get the email marketing newsletter out and we miss a typo or we have the wrong link, everyone is human right? Instead of...

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[Source: VerticalResponse Email Marketing Blog]

Backlinking - Why Search Engines Think It's Important

We tell people all the time to use Search Engine Marketing (SEM) to build their list. Then you're pretty much on your own. Today we'd like to talk about a part of SEM called SEO (Search Engine Optimization). I know,...

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[Source: VerticalResponse Email Marketing Blog]

A Brochure Mailer That Broke Some Major Rules

I received a direct mail piece in the mail the other day. It was very expensive looking, about 6 inches square all folded up. Inside the ultra cool envelope there was a fold out brochure loaded with pictures of scenes...

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[Source: VerticalResponse Email Marketing Blog]

CAPTCHA - Use One To Protect Your Email List

From the Wikipedia: CAPTCHA is a type of challenge-response test to determine whether the user is human. The process involves one computer asking a registrant to complete a simple test which the computer is able to generate and grade. Because...

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[Source: VerticalResponse Email Marketing Blog]

Idea from a Nail Spa for Your Business - Referrals

At a neighborhood nail salon, I've seen that they've got some pretty good ideas when it comes to marketing. Seems like they're trying to get more business in the door for some of their other services. In a printed piece...

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[Source: VerticalResponse Email Marketing Blog]

VR Goes to Austin's South by Southwest Music Fest!

Check out this video from one of our customers at SXSW Interactive... Thanks Indiegogo!!

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[Source: VerticalResponse Email Marketing Blog]

Avoid Weird Formatting When Copying & Pasting Text

The other day I was watching the CNN ticker at the bottom of the screen and the sentence looked like this: "Britney?s children get to see their mom." Did you ever see this? This ever happen to you? It happens...

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[Source: VerticalResponse Email Marketing Blog]

Register Now: VerticalResponse Spring Marketing Conference

Going to be in San Francsico April 23, 2008? Need a good reason to be? In celebration of Small Business Week VerticalResponse is proud to host the 1-Day Spring Marketing Conference 2008, helping small businesses make sense of it all....

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[Source: VerticalResponse Email Marketing Blog]

Bulletin Boards at the Coffee Shop - Use Them!

I was gooping up my coffee at a local coffee shop the other day and while I was mindlessly stirring, I found myself reading the bulletin board where local businesses and part-timers post their materials. The K-9 Doggie Day Care...

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[Source: VerticalResponse Email Marketing Blog]