CAN-SPAM - New Updates to Federal Law

I asked our ISP Relations & Deliverability Manager George Sukara to update me on some new CAN-SPAM rulings that just happened this past week (and break it down in plain English for all of us.) 1) POSTAL ADDRESS - Valid...

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[Source: VerticalResponse Email Marketing Blog]

6 Ways to Maximize Your Budget in a Down Economy

It's time to hunker in the bunker for all businesses out there in this economy. The greatest asset you have? Your customers, so remember to treat them really well, but you've also got to think about new business too. We've...

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[Source: VerticalResponse Email Marketing Blog]

Lead Generation Idea - Good, Bad & Ugly

I got a direct mail piece the other day in a letter format. It was from a company that "teaches managers how to manage" so they wrote. They were requesting a meeting with me to talk about how they can...

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[Source: VerticalResponse Email Marketing Blog]

5 Places To Include a Survey Link - Ask Your Customers How You're Treating Them!

Listening to your customers can always give you a reality-check. It's super-easy to listen to good news, but what happens when a customer gives you bad news? Acting on bad news might just be the best thing you can do...

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[Source: VerticalResponse Email Marketing Blog]

New Feature! Google Gadget

Are you obsessive about your results? Can't stop clicking that refresh button? The VerticalResponse Gadget is the cure for your compulsion! Add it to your personalized iGoogle page, or your Google Apps "Start Page" for an up-to-the minute view into...

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[Source: VerticalResponse Email Marketing Blog]

Great Member Appreciation Idea

I've been talking a bit lately about how important it is to go the extra mile for your customers especially in this economy. A great example came in the mail the other day from my gym. They love people like...

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[Source: VerticalResponse Email Marketing Blog]

VR Sponsors Technology Bootcamp All Over Northern CA

VerticalResponse is taking it on the road partnering with the SBDC and NetBooks in Northern CA. The SBDC does this great technology bootcamp about how to use technology to catapult your small business. We're pretty excited that they asked us...

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[Source: VerticalResponse Email Marketing Blog]

Wolf Coffee - Great Idea to Seed Your Product From a VR Customer

Before our Spring Marketing Conference took place we were contacted by one of our great customers Wolf Coffee in Sonoma. They make some really great coffee. They asked if they could donate some bags of coffee to our attendees! What...

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[Source: VerticalResponse Email Marketing Blog]