Time Is Your Enemy, Make It Your Friend!

I was recently asked by a colleague of mine Ramon Ray who runs SmallBizTechnology.com "Why aren't more small businesses using email marketing?" If you look at the stats they're staggering: over 20 million small businesses in the US alone and...

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[Source: VerticalResponse Email Marketing Blog]

Website Videos - How Important Can They Be To Your Business?

I was looking at our website Google Analytics statistics the other day and was blown away by a statistic I uncovered. It seems that a large percentage of our website traffic in the last month came from people watching our...

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[Source: VerticalResponse Email Marketing Blog]

Subject Line Copy - This is Not Spam!

One of our Marketing Programs Managers Jess came into my office to ask if I'd received an email from one of our Partner companies. She was waiting for the email so that I could transfer "ownership" of the program over...

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[Source: VerticalResponse Email Marketing Blog]

Great Email Marketing Workshop in Austin!

A few weeks ago the VerticalResponse team went on the road to Austin, Texas to the Driskill Hotel to give an email marketing workshop for our GetVertical! Email Marketing Workshop series. Wow, did we have a blast with the fine...

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[Source: VerticalResponse Email Marketing Blog]

Panzano - Great Customer Follow-Up

We were recently in Denver for our Get Vertical Email Marketing Workshop. Huge success, thanks to all who came. We went to dinner with our customer panelists at one of our customer's restaurant, Panzano. I highly recommend it by the...

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[Source: VerticalResponse Email Marketing Blog]

9 Cheap Marketing Ideas to Put to Work For Your Business Now

Every now and then we'll write about ways to market your business on the cheap. In this economy we all need to think about ways to be creative. Here are a few more ways to add to the ever-growing list....

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[Source: VerticalResponse Email Marketing Blog]

Crate & Barrel is Missing the Boat - Content Can Be King!

Sounds harsh huh? I don't think harsh enough actually. Look, I like the ole' C&B (especially the all new CB2) but I think they could be doing a better job. How? I got the new Crate & Barrel catalog in...

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[Source: VerticalResponse Email Marketing Blog]

Future of Email - eMarketer Report

eMarketer published this recent survey that Ipsos conducted for Habeas about email usage among adults. Two-thirds of adult respondents said they preferred email for communicating with businesses. Just as many said they expected to still prefer email five years from...

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[Source: VerticalResponse Email Marketing Blog]