The Wrong Way to Handle Unsubscribes

I got an email the other day from what appeared to be a non-profit organization requesting donations for their cause. Normally this would be fine, however I never signed up to receive their information, I've never heard of them and...

Read More...

[Source: VerticalResponse Email Marketing Blog for Small Business]

Great Ideas for Direct Mail - Video from Pitney Bowes

I was on Twitter (@janinevr) and saw my friend John Jatsch from Duct Tape Marketing (@ducttape) tweeting about this Pitney Bowes Video on increasing the value of any direct mail or postcards you might be sending. Snail mail, is it...

Read More...

[Source: VerticalResponse Email Marketing Blog for Small Business]

TwitterSplit.com - Send External Links to Your Site

Twittersplit is a cool tool I found on BirdsAll Social Media. Twittersplit allows you to send external links to your own URL. Yes, send external links to your own domain. Twittersplit requires that you install their script to do this. Basically it auto-frames every link you post to Twitter. Here is their example, http://budurl.com/flyingman.

This can be a really good tool for branding purposes. Since you are sending the user to your domain, but I caution that framing someone 's content on your site may not be the right thing to do.

Read More...

[Source: Twitter Tools, Reviews, & News - eINFO]

What is a Radio Button and When Should You Use One?

Sending a survey to your customers can be a great way to learn more. But the way you ask a question can really be telling. What can be even more critical is the way you present your answers. Let�s talk...

Read More...

[Source: VerticalResponse Email Marketing Blog for Small Business]