How to Use a Rating Scale in an Online Survey

After you've spent some time finding out what specific information you might want from a customer when you present them with an online survey, you need to decide what type of answers will best suit your needs. If you're trying...

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[Source: VerticalResponse Email Marketing Blog for Small Business]

How to Get Visitors In the Door & Phones Ringing - A Great Call-to-Action

If you build will they come? Not automatically. If your phone isn't ringing or people aren't coming to your store or site, then maybe you need to have a closer look at your call-to-action. What is a call-to-action you might...

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[Source: VerticalResponse Email Marketing Blog for Small Business]

Compendium Blogware slides on Slideshare

I just wanted to share this link to our archive of Compendium Blogware slides.

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[Source: Chris Baggott's Email Marketing Best Practices]

May '09 Inc.com Column - The Power of the Apology

The newest article I've written in my new Inc.com column called Girl Power: Female CEO is "The Power of the Apology." Read how women spend their day apologizing!

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[Source: VerticalResponse Email Marketing Blog for Small Business]

New Report: Email Spending to Hit $2B by 2014

I was recently reading Direct Magazine and my good friend and editor Ken Magill published an article about the state of email marketing spend. David Daniels an analyst from Forrester Research talked about their newly published email marketing spend report...

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[Source: VerticalResponse Email Marketing Blog for Small Business]

When Is the Best Time to Tweet?

The recent "State of the Twittersphere" report had some interesting data to report this month. The report provided data points for the distribution of Tweets-per-Hour and Tweets-per-Day. They found that business hours during the business week in the US are the most popular. Their graph shows Tweet volumes spike between 9am -10am, 3pm-5pm, and 11pm-12pm. The most activity occurs at 11pm. The data

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[Source: Twitter Tools, Reviews, & News - eINFO]

Why Direct Mail Still Works - 5 Reasons to Use It Today

Some people think that since the evolution of email marketing, there is no place for direct mail anymore. There's no doubt that email is a fantastic and inexpensive way to reach your current customers, but there are certainly times when...

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[Source: VerticalResponse Email Marketing Blog for Small Business]

10 Ways to Get More Clicks in Your Email Campaigns

We all want our recipients to open our email campaigns, right? But it's what happens after the open we're truly concerned about. We want our recipients to read our articles and take action whether it's buying a product, service or...

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[Source: VerticalResponse Email Marketing Blog for Small Business]

Writing Email Marketing Copy That Sells

Writing your email marketing campaigns can make anyone want to pull their hair out, especially if you're trying to sell a product/service, or ask for a donation, either as part of your newsletter or the sole purpose of your email....

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[Source: VerticalResponse Email Marketing Blog for Small Business]

Great Example of Time Sensitive Email

Neiman Marcus sends out a daily email, and close to holidays it's even more often than that. It may be pushing the limits for number of emails sent, but they do have some great ideas that perhaps your business can...

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[Source: VerticalResponse Email Marketing Blog for Small Business]

Pick Up the Phone & Get a Customer for Life

I just read a recent tweet about VerticalResponse and it inspired me to write about it. It read: "Just love it when a company quickly answers the phone, I can understand them and they answer my question - Way to...

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[Source: VerticalResponse Email Marketing Blog for Small Business]