Publishers Clearinghouse Must Die!

I know it's a strong statement, but as a direct marketer myself I'm embarrassed that a company like this is in our industry. For that matter Reader's Digest should die too but I'll stick to one for this post. Some...

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[Source: VerticalResponse Email Marketing Blog]

Valentine's Day is Around the Corner...Are You Ready?

We just got through some major holidays but now it's time to start over. Your first mission? You need to send your email marketing campaigns for Valentine's Day. We're already seeing them fly through our system. Your customers need to...

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[Source: VerticalResponse Email Marketing Blog]

January '08 Inc.com Article - Welcome New Employees With Open Arms

I write an article for Inc.com's Women in Business Section every few months. This month has me thinking about how tough it is to hire great people and how I think every company needs to be treating a new employee....

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[Source: VerticalResponse Email Marketing Blog]

Oopsy Hall of Fame: 2007 Inductees

I've written time and again about how not to look to the big boys for creative ideas. RetailEmail BlogSpot, a blog I like to read written by Chad White, just announced the Oopsy Hall of Fame for larger retailers and...

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[Source: VerticalResponse Email Marketing Blog]

Oopsy Hall of Fame: 2007 Inductees

I've written time and again about how not to look to the big boys for creative ideas. RetailEmail BlogSpot, a blog I like to read written by Chat White, just announced the Oopsy Hall of Fame for larger retailers and...

Read More...

[Source: VerticalResponse Email Marketing Blog]

How to Get People Commenting On Your Blog

I remember when I started our blog, people would email me instead of commenting on my posts. It inspired me to write the post Why Comment on a Blog? I really wanted to be open and let everyone see great...

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[Source: VerticalResponse Email Marketing Blog]

VR Wins 2008 Small Business Computing Award - Online Marketing

We're SO happy here at VR today...why? We won the Small Business Computing Award in the Online Marketing category. Why are we "really" happy? We won by getting 66% of the vote and it's because customers just like you voted...

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[Source: VerticalResponse Email Marketing Blog]

Compendium Is looking for a director of Marketing

Compendium is looking for a Director of Marketing The Director of Marketing owns all marketing-related activities and is responsible for identifying, implementing, managing, and analyzing all marketing initiatives for Compendium Blogware. The primary function of this position is generation of...

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[Source: Chris Baggott's Email Marketing Best Practices]

The Proper Way to Rent or Buy an Email List

If you see any signs like this run away and run fast! We generally dont allow the use of 3rd party email marketing lists here at VerticalResponse. Why? Mostly because theyve not been kept cleaned and up to date and...

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[Source: VerticalResponse Email Marketing Blog]

The Proper Way to Rent or Buy an Email List

If you see any signs like this run away and run fast! We generally dont allow the use of 3rd party email marketing lists here at VerticalResponse. Why? Mostly because theyve not been kept cleaned, there are usually many bounces...

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[Source: VerticalResponse Email Marketing Blog]

Your Marketing Checklist for 2008

It's that time of year again when we all list our New Years resolutions. Lose 10 lbs, get to work early, call your Mom every week, we know, we all have them. Well we hope this one actually sticks since...

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[Source: VerticalResponse Email Marketing Blog]

An Explanation of VR's "Reply-To" email address ... What is vresp.com?

We get this question all the time, why does my email marketing campaign have a reply-to with a vresp.com domain? Well thats a question with a few levels of answering so let me start. 1. Reputation - First of all...

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[Source: VerticalResponse Email Marketing Blog]

Your Company Name Has Changed - Treat Your From Label Carefully!

We spend a bunch of time talking about the art of the Subject Line here at VR. Why? Its critical to get it right so you maximize your response from your email marketing campaigns. But what about the From Label?...

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[Source: VerticalResponse Email Marketing Blog]

Corporate Blogging Webinar

Hi Everyone, I wanted to give this group a heads up that I've come up with a "Top 10 Trends in Corporate Blogs" for 2008. I'll presenting this in a webinar on January 31st 2008. If you are remotely interested...

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[Source: Chris Baggott's Email Marketing Best Practices]

10 Things You Might Not Know You Could Do With VR

Here at VerticalResponse we work really hard at giving you what you need to grow your business and be successful. We track every user's request for feature upgrades and rank them by how many times they are requested. We look...

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[Source: VerticalResponse Email Marketing Blog]

An Email Marketing Nightmare

My husband got an email from someone who works at Miva asking him to update his information. Great idea to have an updated and clean list for email marketing and general marketing campaigns, but what went wrong here? 1. This...

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[Source: VerticalResponse Email Marketing Blog]