EmailLabs posted an short article, "Add Opt-In to PPC Landing Pages to Boost ROI". They suggest to include an email opt-in invitation on each PPC landing page to capture your most motivate shoppers and browsers. They propose that you sell your opt-in with 10 words or less so not to distract the visitor from the landing page offer.
- Search Engine Marketing Demystified
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[Source: Email Marketing Blog - eINFO]
