Small Business Twitter Case Studies

When discussing social media for small business clients we tend to bring up Twitter in the conversation. The first question we get from small businesses is, "What's Twitter?". The second question is "How can I generate business from it?". Well there has been several small business case studies released lately on Twitter. Here are just a few highlights on how SMBs are leveraging Twitter.

• @52teas - Offers a different blend of tea each week. In addition, they post alerts to store specials. They stated that they were typically shipping one to two packages every two to three weeks and now they are shipping 40 to 50 packages. They attribute there success to Twitter. Read more


• @namecheap - They set up a Twitter account in December and started to run a trivia contest every hour. The first three @ replies won a credit for one-year domain registration. Their follower count jumped from 200 to 4000 in one month. Traffic increased by 10% to their site in December. They also saw a 20% increase in domain registrations. Read more


• @coffeegroundz - Self proclaims that they were the first to have a to-go order placed through Twitter. The Operations Manager credits Twitter with doubling their clientele. Read more


• @orlandoichiban - This Orlando-based Japanese restaurant is now taking to-go orders via Twitter. They are also using Twitter to promote their specials and events.

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[Source: Twitter Tools, Reviews, & News - eINFO]